Scope
Our project aimed to improve brand recognition, redesign packaging, and appeal to a younger demographic through focused branding efforts. We revitalized visual identity, created a compelling narrative, and established a strong connection with a new audience segment.
Problem
The makeup industry is saturated with numerous brands, making it increasingly challenging for Cossess to distinguish itself amid the vast competition. The primary hurdle lies in breaking through the clutter of existing makeup products, where consumer loyalty towards established brands is strong, and the influx of new entrants is relentless.
About
Our project aimed to improve brand recognition, redesign packaging, and appeal to a younger demographic through focused branding efforts. We revitalized visual identity, created a compelling narrative, and established a strong connection with a new audience segment.
01
Brand Direction
02
Logo kit
03
Color Palette
04
Product and Packaging
01
Brand Direction
BRAND AIMS
Cossess Beauty aims to transform the beauty landscape by empowering individuals to confidently express their unique beauty. Their goal is to provide high-quality, affordable makeup accessories that inspire creativity and celebrate individuality. The brand believes that beauty is a personal form of self-expression, extending beyond mere appearance to encompass confidence, creativity, and self-assurance.
GOAL & MISSION
Cossess Beauty's goal is to establish itself as a leader in the beauty industry, known for its innovative and high-quality makeup accessories that empower individuals to express their unique beauty confidently. The brand aims to expand its product line to offer a wider range of accessories that cater to diverse beauty needs and preferences. Additionally, Cossess Beauty seeks to strengthen its commitment to inclusivity and diversity by ensuring that its products are accessible to individuals from all backgrounds. Through these efforts, Cossess Beauty strives to inspire a new standard of beauty that celebrates individuality and self-expression.
02
Logo Kit
The Cossess Beauty logo falls under the category of a "wordmark" logo. A wordmark logo prioritizes the brand name itself, using typography to create a distinct visual identity.
However, the logo incorporates a slight twist on the traditional wordmark format. Script fonts are more decorative and flowy, adding a touch of elegance and femininity. This juxtaposition between the clean lines of the sans-serif and the flowing script creates a logo that is both modern and sophisticated.
Primary & Secondary Type
Nyght Serif has a refined and elegant appearance, which could convey a sense of sophistication and luxury. This aligns well with a makeup brand like Cossess, which may seek to position itself as a high-quality and premium option in the market. The font has a modern feel while retaining a timeless quality. This could reflect Cossess's desire to appeal to a younger, contemporary audience while also maintaining a sense of longevity and trustworthiness.Overall, Nyght Serif could be a strong choice for Cossess, especially if it aligns with the brand's desired image and messaging.
DM Sans has a contemporary look that feels approachable and friendly. This can help Cossess appeal to a younger, more relatable audience, positioning the brand as accessible and in touch with current trends. As a sans-serif font, DM Sans prioritizes clarity and readability, making it ideal for conveying information effectively. This is crucial for a makeup brand like Cossess, where product information and instructions need to be clear and easy to understand.
In summary, DM Sans could be a great choice for Cossess if the brand aims to convey a modern, approachable image while prioritizing clarity and consistency in its branding efforts.
03
Brand colors play a pivotal role in shaping a brand's identity, perception, and overall impact in the market. Colors increase brand recognition by up to 80%. A distinct color palette makes a brand more recognizable and memorable to consumers. Colors evoke emotions and feelings. By choosing colors that align with their brand values and the emotions they wish to evoke, brands can create a deeper emotional connection with their audience.
04
Product & Packaging
ABOUT THE PACKAGING
Packaging is often the first thing a consumer notices about a product. It can make a product stand out on a crowded shelf and create a positive first impression, which is crucial in attracting new customers.
Consistent and distinctive packaging helps in establishing and reinforcing the brand identity. It acts as a visual communicator of the brand's values, aesthetics, and what it stands for, making the brand easily recognizable to consumers.
The primary function of packaging is to protect the product from damage during shipping, handling, and storage. It ensures the product reaches the consumer in the best possible condition, thereby reducing returns and increasing customer satisfaction.
Effective packaging can serve as a marketing tool, promoting the product directly to the consumer at the point of sale. It can highlight features, benefits, and promotions, encouraging immediate purchase decisions.
