Scope
The scope of the project for Taya encompasses comprehensive Branding, Packaging design, and UI/UX development. This includes crafting a distinctive brand identity that resonates with the target audience, designing visually appealing and functional packaging solutions, and creating an intuitive and engaging digital experience for users across all touchpoints.
Vision
Taya is driven by a mission to enrich lives through the creation of exceptional furniture that harmonizes innovative design with unparalleled quality. The brand is committed to offering a seamless and delightful experience to its customers, ensuring that each piece crafted becomes a treasured addition to their homes.
Mission
Envisioning a world where every home is a sanctuary of style and comfort, Taya aspires to redefine modern living with an unwavering commitment to timeless elegance and exceptional craftsmanship.
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Brand Direction
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Primary Logo
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Typography
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Color Pallette
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Brand Direction
Taya aims to be the leading choice in luxury furniture, known for innovative design and unmatched craftsmanship. The brand seeks to create stunning pieces that define refined living and contribute to a sophisticated lifestyle. By focusing on exclusivity and timeless elegance, Taya strives to become synonymous with comfort and style, inspiring loyalty among discerning customers.
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Primary Logo
Taya’s logo is a bold statement for the modern furniture connoisseur. Forget fussy details, Taya utilizes clean lines and a sophisticated sans-serif font to showcase their commitment to contemporary design. “Art with Utility” isn’t just a tagline, it’s their promise.
Secondary Logo
A secondary logo is strategically utilized to enhance adaptability and versatility in various contexts. It may be optimized for different sizes, screen resolutions, and specific use cases such as social media avatars or merchandise branding. Secondary logos often offer simplified color variations, ensuring legibility across diverse applications, including black-and-white printing.
Typography
The font “Fahkwang” fits well with Taya depending on the brand’s overall aesthetic and design philosophy. Fahkwang is a modern and versatile font with a clean and elegant look, making it suitable for a brand like Taya that focuses on modern furniture and design.
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Color Pallette
Taya's brand identity is all about creating furniture that elevates everyday living and fosters a sanctuary of style and comfort. This vision is reflected perfectly in their carefully curated color palette: Metallic Brown, Dark Vanilla, Olive Drab, and Peru.
This palette strikes a beautiful balance between warm neutrals (Metallic Brown and Dark Vanilla) that provide a foundation of comfort and stability, and accent colors (Olive Drab and Peru) that add depth and intrigue. This thoughtful combination reflects Taya's dedication to creating furniture that is both stylish and functional, the perfect pieces to build your modern sanctuary.
