Blue Flower

About the project

Vasan is the ultimate destination for exquisite ethnic clothing inspired by the vibrant city of Jaipur. They are a women's clothing brand that celebrates the timeless beauty of hand-block prints, bringing you a kaleidoscope of colours, intricate patterns, and unmatched craftsmanship. They believe that fashion is a medium for self-expression, and our garments reflect the rich cultural heritage of India. Each design is meticulously handcrafted by skilled artisans, who have mastered the art of block printing over generations. They take pride in preserving this ancient technique and infusing it with a contemporary twist, creating unique and mesmerising pieces that stand out in today's fashion landscape.

Tasks

The project’s objective is to create a space that represents India’s preserved textile art in the most affectionate & humanly way possible. It is aimed at people celebrating the delicate textile art of India by wearing it in their everyday life.

Site Structure

Tasks

  • Confident and appreciate unique style.

  • Value cultural heritage and craftsmanship.

  • Seek statement pieces for self-expression.

  • Age range 25-50.

Heatmaps

Heatmaps are like weather maps for data. They use color to show how much of something there is in a specific area. This helps you see patterns and trends quickly. Imagine a website heatmap - red areas show where users click the most!