Scope
The blue and white color palette is a perfect choice for Saroy. It exudes trustworthiness while aligning with their message of self-expression. Blue's subtle futuristic vibe nods to y2k inspiration, while white provides a clean canvas for their designs. This combination creates a modern, energetic feel that resonates with their young target audience and perfectly complements the youthful spirit of y2k fashion.
Target Audience
Saroy targets young adults and millennials (18-35) who crave both trendy streetwear style and a touch of sophistication. These fashion-forward individuals see clothing as a way to express themselves and tell their unique stories, making them active participants in the ever-evolving world of streetwear culture.
