Project Overview
Prime Derm aims to deliver a seamless, science-backed skincare and wellness experience that blends clinical precision with luxurious care, ensuring every individual feels seen, supported, and confident in their skin journey.
Challenges
The challenge was organising 60+ treatments into a clear, user-friendly structure while maintaining a premium, clinical tone and ensuring mobile-first accessibility, easy discovery, and trust across the entire digital experience.
Our Strategy
Create a clean, responsive website that combines expert-led design with user-friendly navigation, categorized services, and concise content. The platform would educate users, reflect Prime Derm’s clinical yet luxurious tone, and convert interest into bookings through strategic layout, micro-interactions, and CTA placement.
Goal
The goal was to create a refined, user-friendly digital experience that reflects Prime Derm’s premium identity, simplifies treatment discovery, and guides users from concern to consultation with clarity, confidence, and care.
Feedback From Client
"The current experience shows great potential but needs improvements in navigation clarity, visual consistency, and mobile usability. Enhancing storytelling and site performance will strengthen user connection and brand loyalty. "
