Saroy
About
Saroy is a mid-range streetwear brand inspired by the y2k era. They focus on creating lifestyle clothing that goes beyond just being an outfit; it's a way to express yourself.
Scope
Craft a unique brand identity that screams self-expression.
Design a platform where users discover their fashion voice.
Build a community for sharing style stories.
Problem Statement
Saroy faces challenges in a crowded y2k streetwear space. They need to differentiate themselves, connect with their audience's desire for self-expression through fashion, and design a user experience that fosters exploration and community around personal style storytelling.
