1. Cluttered & Confusing CTAs

Problem: Multiple buttons, unclear text, or CTAs buried in walls of content.

Fix:

• Use one primary CTA per section

• Be direct: “Get a Quote,” “Start Free Trial,” “Download Guide”

• Highlight CTAs with color and space

2. Slow Page Load Times

Problem: 1 in 2 users will bounce if your site takes over 3 seconds to load.

Fix:

• Compress images

• Use lazy loading

• Switch to faster hosting or CDN

✅ Pro Tip: Use Google PageSpeed Insights to find bottlenecks.

3. Overly Long Forms

Problem: Users abandon forms that ask for too much, too soon.

Fix:

• Only ask for essential info (name, email)

• Use multi-step forms if needed

• Enable autofill and mobile-friendly inputs

4. Ignoring Mobile Experience

Problem: Over 60% of traffic is mobile—and many sites still treat mobile users as an afterthought.

Fix:

• Use responsive design

• Test touch targets, form usability, and loading speed

• Minimize popups that are hard to close on mobile

5. Weak or Missing Social Proof

Problem: Without trust elements, users hesitate to convert.

Fix:

• Add testimonials, reviews, and trust badges

• Include real names, images, and company info for credibility

• Showcase client logos or case studies

Conclusion

CRO isn't about guesswork—it’s about refining the user journey to make conversion the natural next step. By fixing these 5 common mistakes, you can boost your revenue without spending more on ads or SEO.