🎭 Sets the Tone

Fonts convey emotion. Serif fonts (like Times New Roman) feel traditional and trustworthy, while sans-serif fonts (like Helvetica) are modern and clean.

🧠 Boosts UX

Proper line height, font size, and contrast reduce eye strain and keep users reading longer.

🔠 Common Web Font Types

• Serif Fonts: Great for editorial, luxury, and law-based websites. (e.g., Georgia, Playfair Display)

• Sans-Serif Fonts: Minimalist, modern, clean. Ideal for tech and startups. (e.g., Roboto, Lato)

• Display Fonts: Eye-catching, bold — best used in headlines or logos only.

• Monospace Fonts: Useful for developer portfolios or code-based presentations.

🧩 Best Practices for Typography in Web Design

• Use 2–3 font families max (headings, body, and optional accent font).

• Maintain a hierarchy (e.g., H1 > H2 > paragraph) to guide attention.

• Make text responsive using relative units like em, rem, or %.

• Use proper line spacing (1.4–1.6x font size) for comfort.

• Ensure good color contrast for accessibility and readability.

📊 Bonus: How Typography Affects Conversions

• Readable CTAs = more clicks

• Scannable content = longer time on page

• Typography that aligns with brand tone = stronger emotional connection

✅ Final Thought

Typography isn’t just decoration—it’s design with purpose. A thoughtful font choice and clean hierarchy can turn casual visitors into loyal customers. When used right, your typography becomes the silent voice of your brand.