Pretty Sites Don’t Always Perform
Plenty of beautifully designed websites don’t convert. Why? Because user experience (UX) isn’t just about looking good—it’s about functioning well. Even small UX mistakes can cost you big-time in clicks, leads, and sales.
Common UX Mistakes (You Might Be Making)
❌ 1. Confusing Navigation
If people can’t find what they’re looking for in 2 clicks or less, they leave. Keep menus clear and predictable.
❌ 2. Weak Call-to-Actions (CTAs)
“Learn More” isn’t a CTA. “Get Your Free Quote” is. Make it direct, benefit-led, and noticeable.
❌ 3. Slow Load Speeds
A beautiful site that loads in 7 seconds will still lose half your audience. Optimize images and remove unnecessary animations.
❌ 4. Bad Mobile Experience
Over 60% of traffic comes from mobile. If buttons are tiny or layouts break, users bounce—fast.
❌ 5. No Visual Hierarchy
All text the same size? No clear section breaks? Users won’t know where to focus—and won’t stick around to figure it out.
Quick Fixes
✅ Simplify your navigation structure
✅ Audit your mobile view weekly
✅ Make sure every page has one strong CTA
✅ Use spacing and typography to guide the eye
✅ Test load speed and fix anything over 3s
How We Do It at The Editor Suite
Every project starts with UX mapping, not mockups. We build sites that feel intuitive, fast, and trustworthy—because design should lead users, not confuse them.
Final Thought
Good UX isn’t optional—it’s your silent salesperson. If your site isn’t converting, check the experience first.
Tags
More in UI/UX
