When building a website on Wix, understanding the distinction between Wix Editor and Wix Studio can save you time and ensure you pick the right tool for your needs. Both platforms serve unique purposes and cater to different user profiles — knowing which suits your project will help you create an effective online presence in 2025.

What is Wix Editor?

Wix Editor is designed for users who want an easy, intuitive website building experience without needing coding skills. It offers a drag-and-drop interface with hundreds of ready-made templates, allowing small businesses, bloggers, and freelancers to launch visually appealing websites quickly. Its flexibility supports customization, but it keeps complexity low, making it ideal for first-time website creators or those who prefer simplicity.

What is Wix Studio?

Wix Studio is a more advanced, professional-grade platform aimed at designers, agencies, and teams working on complex web projects. It features enhanced design capabilities, workflow tools for collaboration, and AI-powered design assistance that streamlines creation. Wix Studio empowers users to build scalable, highly customized websites while managing multiple projects with ease — perfect for creative professionals demanding precision and efficiency.